GROWTH, NEW BEGINNINGS AND OPTIMISM
February has been a busy month for Gather&See. It all started with a loud knock on the door on a moody grey morning - the courier mumbled something about a parcel from Australia, I hastily signed and ripped it open to find our very first batch of stock, a riot of colour from Bhalo. It was so exciting to finally see the product in real life and it certainly didn’t disappoint. The snow drops appearing in the garden gave me a glimmer of hope that Spring is not so far away and in no time will we be launching with these beautiful summery pieces taking pride of place on Gather&See’s homepage.
Since that first delivery we have been receiving a steady flow of stock into G&S HQ from jewellery to bikinis and beautiful handbags and the best thing is that it is starting to look like a real collection with pieces jumping out as perfect partners for one another. I am having to hold myself back from pinching the odd item for myself!!
Roksanda Llincic AW14 Backstage
February wouldn’t be February without the drama of the Fashion Weeks taking centre stage for the hotly anticipated AW2014 shows. New York came and went but it was London that we were most excited about since for the first time we had received an official Buyers Pass for Gather&See. I worked my way past the poseurs and fashion students lingering around Somerset House to spend a very productive day meeting potential brands and discovering new designers. It was great to see some truly inspiring ethical brands like Goodone and Flavia La Rocca. Overall AW14 is looking set to be a vintage year in terms of fashion. We have been particularly taken by the folklore, artisan vibes shown at Mary Katrantzou, Simone Rocha and even Burberry with the fabulous painted leathers and thick woollen capes. Layering and Geometry also delighted and we will definitely look to channelling some of these trends in our product selection for the coming season.
Simone Rocha AW14
But for now it is spring that we are focused on - growth, new beginnings and optimism plus a lot of hard work! With our launch date looming the next few weeks are set to be some of our busiest yet - product shoots, content uploading not to mention promotion and a quick trip to visit brands in New York will all take place imminently and we will look forward to updating you on our progress.
In the meantime watch out on Instagram and Facebook for sneak peeks from behind the scenes!